Recent Deal: Decoding Greatness by Ron Friedman

DECODING GREATNESS is the latest project from award-winning social psychologist and behavior change expert Ron Friedman, Ph.D. Friedman is the author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, an INC. Magazine Best Business Book of the Year (2015), and a frequent contributor for Harvard Business Review and Psychology Today. GREATNESS will simultaneously break down the three factors at the heart of success through the lens of icons in popular culture while shattering the myths of top performance we’ve been led to believe. The project was sold at auction in a significant deal to Simon & Schuster for publication in 2021.

We’re thrilled to announce this recent deal from Lucinda Literary author Ron Friedman.

Susan Peirce Thompson


"This book is not like anything else out there. Not even close. Dr. Thompson has illuminated the reasons why so many of us are so addicted to today’s food supply and why obesity is so common. Most importantly, she outlines the path to freedom, thinness, and health. Freedom from the tyranny of the scale, of fast foods, of carb addiction. All of it. Your life will be changed. This book is based not only on the personal experiences of thousands, but also backed up by solid brain science that has never been presented like this before." — Christiane Northrup, MD New York Times bestselling author of Goddesses Never Age