Company Of One: Why Staying Small Is the Next Big Thing for Business
“Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches.” —Cal Newport, bestselling author of Deep Work
What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one?
Company of One offers a refreshingly original small business strategy that’s focused on a commitment to being better instead of bigger. Why? Because staying small provides one with the freedom to pursue more meaningful pleasures in life―and avoid the headaches that come with traditional growth-oriented business. Having personally discovered the benefits of cutting out the corporate hierarchy that constantly demands more, author Paul Jarvis explains how you can do the same. With this groundbreaking guide, you’ll learn how to set up your shop, determine your desired revenues, deal with unexpected crises, keep your key clients happy, and find self-fulfillment and true work-life balance every step of the way.
It’s a counterintuitive approach that redefines success—putting you back in control of your business and your life.
- The Case for Staying Small: Why questioning growth is the smartest move for long-term profitability and avoiding the headaches that come with scaling.
- A Sustainable Business Model: Learn how to determine your desired revenue, keep key clients happy, and create a company built for the long haul, not just a quick exit.
- Build a Lifestyle Business: Discover the freedom that comes from designing your work around your life, not the other way around, to pursue more meaningful pleasures.
- The Solopreneur’s Mindset: Master the autonomy, resilience, and speed required to take full ownership of your career, whether you’re a freelancer or a founder.
As a corporate tech designer and internet consultant, Paul Jarvis spent years working with professional athletes like Warren Sapp, Steve Nash and Shaquille O’Neal with their online presence, and with large companies like Yahoo, Microsoft, Mercedes-Benz and Warner Music. He then migrated to working with online entrepreneurs like Marie Forleo, Danielle LaPorte, and Kris Carr to help build their brands. Since becoming a company of one, he spends his time writing, podcasting, and creating online courses for more than 10,000 students. He lives with his wife on an island off the coast of Vancouver.