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…nonfiction, it’s common for writers to find repetition within chapters and then condense them. But if the “big idea” of the book is evolving as you write and edit, you…

…and sell custom publishing programs to a variety of Fortune 500 companies and global nonprofits. She began her literary representation career at Fletcher & Company, where she also acted as…

…a week of productivity exercises intended to inspire progress in your book journey. At the end of this week, you will leave with a sense of accomplishment for making headway…

…best shot at getting into the hands of readers? We sat down for a chat (virtually, of course!) with our long-time colleague, superstar publicist and media expert Ashley Bernardi, the…

…traffic. Policy on Collecting Sensitive Personal Information We do not gather any of your sensitive personal information, such as your social security number, driver’s license number, race, ethnicity, religion, health…

…Happy High Achiever (Hachette Book Group) Marcie Flinchum Atkins Author of When Twilight Comes and One Step Forward (Chronicle, HarperCollins, Millbrook Press) Chris Bailey International Bestselling Author of The Productivity…

How to Write A Book, Step by Step In a piece for Fast Company titled “How to Write A Book, Step by Step”, Lucinda walks readers through her actionable steps…

…on her unique idea, it was re-categorized as a self-improvement book, reaching a wider audience and commanding a larger advance. Researching Comparable Titles Familiarize yourself with genre by: Identifying Key…

…Direction on Your Publicity Campaign Authors should have a direct and frank relationship with their publicists—the more often authors are directly, but respectfully, in touch with their publicity team, the…

…hook: trying to find an angle that makes sense for the publication, and also for the timing of the book. It’s always a little trickier with fiction than it is…

…her able colleagues Melissa Moorehead and Gary Smerillo, she provides contracts, royalty and general business advice to agents, authors and independent publishers. She can be contacted via her website www.smerilloassociates.com….

…people think about something, anything, having a sense of that action is exactly where you need to begin. Commit to your readers and you’ll find that they’ll commit to you….

…deal through the traditional route. When it comes to this last avenue, it’s helpful to remember that traditional publishing ​is a business first.​ And you have to know the rules…

In a piece for Writer’s Digest titled “The Secret Rules and Most Common Myths Writers Should Know About Querying Literary Agents”, Lucinda shares her tips and tricks (and debunks common…

…not daunting at all… but stay with us). When it comes to comps (comparative titles), it’s better to answer with something than to leave this critical part blank. Even if…

…is the importance of comparative titles, known in the industry as “comps.” Comps refer to lookalike books, books that “look like” yours: the authors have a similar profile, share a…

…guide you landing on timely, timeless big idea. Landing on the first key, the right concept, can take experimentation and time. But I have some parameters to follow to tell…

…posts Assisting with the book launch of Get Signed, written by company founder This role is ideal for graduate students in the Arts, Marketing, or Communications fields or those in…

…book proposal typically contains: An Overview or Introduction to Your Book A Bio A Proposed Table of Contents Chapter Summaries Comparative Titles (“Comps”) A Marketing Summary A Sample Chapter(s) A…

When does publicity translate to book sales? Typically, there’s a slow burn: your book is mentioned for a long, long time—months before it actually goes on sale. Delayed gratification can…