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Lee Hartley Carter

Lee Hartley Carter

Author of Persuasion (Penguin Group)

Language Strategist, President of maslansky + partners

Lee Hartley Carter is president of the language strategy firm, maslansky + partners. Carter oversees a diverse range of communication strategy work for Fortune 100 and 500 companies, trade associations, and nonprofits in the United States and globally. As a television news personality, she doesn’t rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters’ emotional responses to empathize with them on a more visceral level.​ ​It was this approach that allowed her to accurately predict the results of the 2016 presidential primaries and election. Persuasion (Penguin Group; 2019) shares secrets to empower the reader to persuade anyone, at work and in life, in this post-fact, deeply divided world.

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Keynote Lecture Topics

  • Persuasion

    How To Communicate When The Facts Don’t Matter

  • The Language of Leadership

    Critical Communication Techniques For Corporate Leaders

  • The Language of Empowerment

    How Females Can Communicate More Effectively

  • Communicating Empathy

    How To Get People To Listen To Your Message

  • Corporate Crisis Communication & Messaging

    What To Do When The Sky Is Falling

  • Breakthrough Political Messaging

    Cornerstone Messaging For Building A Strong Base

  • Communications Training

    Top Ten Techniques Every Employee Should Know

Lee Hartley Carter travels from New York, NY.



Praise for Persuasion

TarcherPerigee, September 3, 2019

“Don’t let the title fool you – this book is as much about listening as it is talking. Lee Carter explains how if you want someone to listen to you, you have to start by listening to them. If you want to know how to shift someone’s mindset, this practical book will help you see that the key ingredient is actually empathy.”

—J. Stuart Ablon, Ph.D, Associate Professor at Harvard Medical School and author of Changeable

“As Lee Carter rightly points out, nobody today can afford to be a persuasion amateur. The very connections that sustain us and the aspirations that elevate us are at stake. Fortunately, she has created this smart playbook for a more effective, and far more human, approach to communication.”

—Matthew DiGirolamo, Chief Communications Officer, L’Oréal USA

“In this compelling book, Lee gives us a roadmap for how to climb out of the empathy chasm. For people who long to find the place of commonality where meaningful change can happen, this is the book.”

—Sharon Callahan, CEO TBWA Worldhealth