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Ron Friedman

Author of Decoding Greatness (Simon & Schuster)

Social Psychologist, Behavior Change Expert

Ron Friedman, Ph.D., is an award-winning social psychologist who specializes in human motivation. He has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for some of the world’s most successful organizations. Popular accounts of his research have appeared on NPR and in major newspapers, including the New York Times, the Washington Post, the Boston Globe, The Globe and Mail, The Guardian, as well as magazines such as Men’s Health, Shape, and Allure. His title Decoding Greatness (Simon & Schuster) shatters outdated myths of success, revealing new scientific truths behind achieving top performance as told through the stories of popular culture’s most beloved and inspirational icons. His next book, The Brilliance Equation, is forthcoming from Simon & Schuster.

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Praise for Decoding Greatness

Simon & Schuster, June 15th, 2021

“Friedman’s formula for greatness is deceptively simple: find something great, then take it apart. But deconstruction is just the first step, and he uses examples of entrepreneurs, writers, musicians, chefs, athletes, and more to illustrate the rest of the process….There are plenty of stories mixed in to illustrate each point clearly, and readers will leave the book inspired to start something great themselves.”


“Don’t quit your day job just yet, but do prepare to “harness the future and the past” to change the world and make yourself a superstar.

Drawing on examples from Jeff Bezos to Judd Apatow, Malcolm Gladwell, and Vincent Van Gogh….the author examines how these creative minds think and counsels readers to ask interesting questions, solicit and interpret feedback…develop meaningful metrics, and set goals. A[n] engaging prescription for getting ahead in business and life.”