Susan McPherson

Author of The Lost Art of Connecting (McGraw-Hill)

Susan McPherson is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. With more than 25 years of experience in marketing, public relations, and sustainability communications, she provides storytelling, partnership creation, and visibility strategies to a diverse range of corporations, NGOs, and social enterprises. Susan is a regular contributor to the Harvard Business Review, Fast Company, and Forbes, and she is frequently sought as a speaker at global industry events such as Net Impact, Inspirefest, and Techonomy.

An expert in corporate responsibility and a prolific angel investor, Susan has appeared on major networks including NPR, CNN, and CBC. Her insights on leadership and meaningful networking have been featured in The New Yorker, New York Magazine, and the Los Angeles Times. She is also the author of The Lost Art of Connecting: The 3-Step Guide to Strategic Networking That Leads to Truly High-Stakes Connections, published by McGraw-Hill. Through her writing and consultancy, she continues to advocate for a more human-centric approach to business and social change.

Books

The Lost Art of Connecting

McGraw-Hill, March 30, 2021