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Third, read popular book reviews. Blogs, Bookstagram accounts, Goodreads, Facebook groups, Youtube book review channels, and BookTok (the affectionate name for book discussion on TikTok) can all be valuable tools to determine what’s popular in your genre and what readers are talking about on the daily. While Publishers Marketplace, Publishers Weekly, and other outlets are excellent for concrete news and numbers, these more casual channels offer a look into what your potential readers actually think. For example, if you’re writing a science fiction novel, sites like Early Bookish Birds can give you insight into what real people are looking for now in your genre. Similarly, you should be looking at hashtags that relate to your genre on Instagram and follow popular or interesting profiles that cater to your niche.
Lastly, interact with the community. Passively consuming media is a useful method in staying tuned to the publishing industry, but it’s even more useful if you engage in it. Joining a writers’ community (such as Absolute Write) is a smart way to keep yourself accountable for your writing, but it also gives you insight into what’s trending among authors. Additionally, it’s a casual form of online networking with fellow authors that could help you promote your book someday. Posting about your genre or niche interest on social media platforms like Instagram, Twitter, TikTok, and Facebook can also help you gain followers and stay up-to-date on the latest publishing trends.
The more you know about the industry, the more likely you are to break in. Keeping a pulse on what’s happening in publishing will set you up for success after that manuscript has finally been tackled. By using these methods, you can become an expert in your genre, which puts you ahead of the competition. Knowing what agents (and readers!) want will make you stand out from other authors when it comes time to present your book to the market.