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Lee Hartley Carter
Author of Persuasion (Penguin Group)
Lee Hartley Carter is the President of maslansky + partners, a leading language strategy firm where she oversees communication strategies for Fortune 500 companies, trade associations, and global nonprofits. Rather than relying on traditional polling, she utilizes a unique methodology that analyzes voters’ emotional and visceral responses to political messaging. This empathy-based approach famously allowed her to accurately predict the results of the 2016 presidential primaries and general election.
A frequent television news personality and commentator, Lee focuses on the “science of persuasion” to help leaders navigate a deeply divided, post-fact world. Her book, Persuasion: Convincing Others When Facts Don’t Seem to Matter, was published by Penguin Group in 2019.
Books
Praise for Persuasion
TarcherPerigee, September 3, 2019
“Don’t let the title fool you – this book is as much about listening as it is talking. Lee Carter explains how if you want someone to listen to you, you have to start by listening to them. If you want to know how to shift someone’s mindset, this practical book will help you see that the key ingredient is actually empathy.”
“As Lee Carter rightly points out, nobody today can afford to be a persuasion amateur. The very connections that sustain us and the aspirations that elevate us are at stake. Fortunately, she has created this smart playbook for a more effective, and far more human, approach to communication.”
“In this compelling book, Lee gives us a roadmap for how to climb out of the empathy chasm. For people who long to find the place of commonality where meaningful change can happen, this is the book.”