Recent Deal: Decoding Greatness by Ron Friedman

DECODING GREATNESS is the latest project from award-winning social psychologist and behavior change expert Ron Friedman, Ph.D. Friedman is the author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, an INC. Magazine Best Business Book of the Year (2015), and a frequent contributor for Harvard Business Review and Psychology Today. GREATNESS will simultaneously break down the three factors at the heart of success through the lens of icons in popular culture while shattering the myths of top performance we’ve been led to believe. The project was sold at auction in a significant deal to Simon & Schuster for publication in 2021.